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Where We Track Queensland's Innovation One Pivot At A Time
The Tech & Startups section of The Rocket Advocate is dedicated to covering Queensland's burgeoning tech ecosystem with the precision of a dart thrown blindfolded after three craft beers. Here you'll find cutting-edge reporting on:
STARTUP SPOTLIGHTS
Deep dives into Queensland's most promising startups, where we ask the tough questions like "So what exactly do you do?" and "How many times have you changed your business model this month?" and "Is your AI actually just Excel with better marketing?" We promise to be genuinely impressed by the rare companies with actual customers.
TECH TRENDS
Analysis of the latest technology trends sweeping through Queensland approximately 8-14 months after they were all the rage in Silicon Valley. We'll help you understand which buzzwords you should be cramming into your LinkedIn profile this quarter.
FOUNDER FOLLIES
Profiles of Queensland's tech entrepreneurs, examining their journey from "I have a great idea" to "I need to pivot" to "Would you like fries with that?" and occasionally to "I just sold my company for a sum I'm contractually prevented from disclosing but it was definitely a success and not at all a fire sale."
DIGITAL DISASTERS
Case studies of spectacular tech failures that serve both as cautionary tales and as comfort that your startup's problems could definitely be worse. We name names because accountability is important and because it drives more clicks.
THE JARGON DECODER
Regular features translating startup and tech jargon into plain English, such as "pre-revenue" (no customers), "strategic pivot" (the original idea failed), and "AI-powered" (a dropdown menu and some if/then statements).
OFFICE CULTURE CHRONICLES
Exposés on Queensland startup office cultures, from the mandatory team-building exercises to the cold brew coffee taps that stopped working when the office manager quit. We answer the burning question: does ping pong table usage inversely correlate with company success?
The Rocket Advocate: Where we take Queensland's tech scene seriously enough to make fun of it properly.
TECH AND START UPS
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